About Us

Brian Pierce is the owner and operator of Pierce Automotive, formerly J.P. Motors. Brian's father, Pete, started the original business in 1957, and the shop has been a part of the East Rochester village landscape ever since.

Brian is a native of East Rochester, and proud graduate of East Rochester High School, the "Home of Champions."

As soon as he could walk, Brian could be seen sweeping the floors of his father's shop and learning the ropes. He started running the business full time in 1993.

Pierce Automotive's customer service philosophy is based on doing whatever it takes to make the customer happy. Brian stands behind his work, and his pride and honesty are evident in the way he treats his customers.

Brian Pierce